AI prompt to write a blog post for the agency website

Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.

Below is a ready-to-copy prompt to write a blog post for the agency website, a detailed version that asks you clarifying questions first, and 2 specialized AI tools (Jasper and Copy.ai) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.

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The prompt

Write an 600-word blog post titled 'What to do after a fender bender' with headings, a short checklist, and a note that coverage depends on the policy. Plain English.

Detailed version (asks clarifying questions first)

Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team.

Task: Write an 600-word blog post titled 'What to do after a fender bender' with headings, a short checklist, and a note that coverage depends on the policy. Plain English.

What a good result looks like

A good blog post answers the reader's real question in plain English, with clear headings, a short checklist they can save and a note that coverage depends on the policy. It's useful even if the reader never calls you.

Common mistakes and watch-outs

Don't give legal advice (such as how to handle fault) or promise coverage. Check that steps match what insurers generally ask clients to do, and avoid copying other sites' content. Review AI drafts from Jasper or Copy.ai for accuracy and your voice before publishing.

How to adapt the prompt

Change the topic to match questions you hear often, add your town for local search, and ask for a meta description and three social posts to promote it.

EXAMPLE output (placeholder data, not a real client)

What to do after a fender bender

## First, stay safe
Check for injuries and move out of traffic if you can.

## Exchange information
Names, phone numbers, insurance details and vehicle information.

## Document everything
Photos of both cars, the scene and any damage.

## Report it
Call the police if required, then your insurer's claims line.

## Quick checklist
[ ] Safe  [ ] Info exchanged  [ ] Photos  [ ] Police report  [ ] Claim reported

Coverage depends on your policy. Questions? Call [Agency Name].

How to use it

Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Jasper and Copy.ai as described below.
Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
Take the next step. Next, see: Create social media posts for the agency.

Best AI tools for this task

Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.

Jasper site ↗

AI marketing content platform with agents for end-to-end marketing workflows.

How to use it

Draft the blog post in your brand voice with Jasper, then fact-check.

Copy.ai site ↗

GTM AI platform for automating copywriting and repetitive sales/marketing tasks.

How to use it

Use Copy.ai to draft and repurpose the blog post into social captions.

Any AI assistant

ChatGPT Claude Google Gemini Microsoft Copilot

Paste the prompt above (short or detailed) into any of these.

Before you use it

No guarantees, price claims or misleading superlatives.
Run regulated content through your compliance process before publishing.
Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
Review every AI output for accuracy and compliance before you use it.

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