AI prompt to create a month of insurance agency social posts
Posting regularly keeps your agency in front of your community, but writing a month of posts takes time. This prompt drafts eight educational, compliance-aware posts in one go, and the tools below help with design and brand voice.
Below is a ready-to-copy prompt to create social media posts for the agency, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Jasper, Copy.ai and Canva) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Create 8 social media posts for an insurance agency for next month: 2 seasonal safety tips, 2 coverage explainers, 2 community/local posts, 2 'ask us' posts. Keep each under 60 words, educational, no guarantees or price claims, and add a short call to action.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Create 8 social media posts for an insurance agency for next month: 2 seasonal safety tips, 2 coverage explainers, 2 community/local posts, 2 'ask us' posts. Keep each under 60 words, educational, no guarantees or price claims, and add a short call to action.
What a good result looks like
A good month of posts mixes useful education with local personality: seasonal safety tips, short coverage explainers, community posts and an invitation to ask questions. Each post should be under the word limit, written in plain English and end with a simple call to action such as 'Questions? Call or message us.'
Common mistakes and watch-outs
Insurance posts can't promise savings, guarantee coverage or make price claims. Avoid 'you're covered for...' statements, since coverage depends on the policy. Don't post clients' names, photos or stories without written permission, and run posts through your compliance process if your carrier or agency requires it.
How to adapt the prompt
Add your town or region so the AI can suggest local events and seasonal topics, and tell it which platforms you use (Facebook, Instagram, LinkedIn) so it adjusts length and tone. Ask for image ideas for each post, then design them in Canva. For a full schedule, see the 90-day content calendar page.
Post 1 - Seasonal tip: "Leaves are falling in [Town]! Clear gutters and downspouts now to help prevent water backing up into your home. Questions about your home coverage? Message us." Post 2 - Coverage explainer: "What's a deductible? It's the amount you pay toward a covered claim before your insurance pays the rest. We're happy to explain how yours works." Post 3 - Ask us: "Adding a teen driver soon? Send us your questions about what changes on your auto policy."
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Jasper, Copy.ai and Canva as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Make a short explainer video.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Jasper site ↗
AI marketing content platform with agents for end-to-end marketing workflows.
Have Jasper write the post copy in your agency's brand voice (friendly, local, plain-English). No price or guarantee claims.
Copy.ai site ↗
GTM AI platform for automating copywriting and repetitive sales/marketing tasks.
Use Copy.ai to draft short, educational captions for the post (no price or guarantee claims).
Canva site ↗
Online design tool with AI features for social posts, flyers, presentations and video.
Use a Canva template and Canva's AI features to design the post graphic in your brand colors; keep the text short and educational.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
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