AI prompt to write a press release for agency news

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Below is a ready-to-copy prompt to write a press release for agency news, a detailed version that asks you clarifying questions first, and 1 specialized AI tool (Jasper) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.

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The prompt

Write a short press release announcing [agency news, e.g., new office or community award] with a headline, dateline placeholder, quote placeholder, and boilerplate.

Detailed version (asks clarifying questions first)

Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team.

Task: Write a short press release announcing [agency news, e.g., new office or community award] with a headline, dateline placeholder, quote placeholder, and boilerplate.

What a good result looks like

A good press release has a clear headline, a dateline, the news in the first paragraph, a quote that sounds like a real person (left as a placeholder for you to write), and standard 'about the agency' text at the end. It's short and factual.

Common mistakes and watch-outs

Don't invent quotes, awards or figures; use placeholders and fill them yourself. Get permission before naming partners, sponsors or clients, and avoid naming insurers as if they endorse your agency.

How to adapt the prompt

Use it for a new office, a new hire, a community award or a sponsorship. Jasper can help with variations, and you can ask for a shorter version for your website news page or a local newspaper.

EXAMPLE output (placeholder data, not a real client)

FOR IMMEDIATE RELEASE

[Agency Name] Opens New Office in [Town]

[City, State] - [Date] - [Agency Name], an independent insurance agency serving [Region] since [Year], today announced a new office at [Address].

"[Quote from Owner Name about serving the community]" said [Owner Name], owner of [Agency Name].

The office will offer home, auto, business and life insurance, with hours [Office Hours].

About [Agency Name]
[Two-sentence agency description]

Contact: [Name], [Phone], [Email]

How to use it

Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
Fill in the placeholders. Replace [agency news, e.g., new office or community award] with your own details. Use placeholders or de-identified details; never paste client personal information.
Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Jasper as described below.
Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
Take the next step. Next, see: Create social media posts for the agency.

Best AI tools for this task

Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.

Jasper site ↗

AI marketing content platform with agents for end-to-end marketing workflows.

How to use it

Draft the press release in Jasper, then verify every fact.

Any AI assistant

ChatGPT Claude Google Gemini Microsoft Copilot

Paste the prompt above (short or detailed) into any of these.

Before you use it

No guarantees, price claims or misleading superlatives.
Run regulated content through your compliance process before publishing.
Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
Review every AI output for accuracy and compliance before you use it.

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