AI prompt to build a 90-day content calendar
Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.
Below is a ready-to-copy prompt to build a 90-day content calendar, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Canva, Jasper and Copy.ai) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Build a 90-day content calendar for an insurance agency: weekly themes tied to seasons and enrollment periods, post type per platform, and one newsletter topic per month. Educational, no guarantees or price claims; coverage depends on the policy.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Build a 90-day content calendar for an insurance agency: weekly themes tied to seasons and enrollment periods, post type per platform, and one newsletter topic per month. Educational, no guarantees or price claims; coverage depends on the policy.
What a good result looks like
A good 90-day calendar assigns a weekly theme tied to seasons and enrollment periods, a post type for each platform and one newsletter topic per month, so you always know what's next.
Common mistakes and watch-outs
Check enrollment-period dates and seasonal timing before scheduling, and keep Medicare content within marketing rules. Avoid price or guarantee claims. AI tools such as Jasper or Copy.ai draft posts, but someone should review each one.
How to adapt the prompt
Tell the AI your platforms and lines of business, and ask for a spreadsheet layout. Canva can batch-create images for the quarter.
90-day content calendar - [Quarter] | Week | Theme | Facebook | Instagram | LinkedIn | | 1 | Fall home prep | Gutter tip | Reel: 3 checks | Business property tip | | 2 | Teen drivers | Q&A post | Carousel: rules | - | | 3 | Medicare AEP | Educational reminder | - | - | | 4 | Community | Event photo | Story | Shout-out | Newsletter topics: - Month 1: Winter-proofing your home - Month 2: Holiday travel tips - Month 3: New year coverage checkup
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Canva, Jasper and Copy.ai as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Create social media posts for the agency.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Canva site ↗
Online design tool with AI features for social posts, flyers, presentations and video.
Design the graphic or carousel for this content in Canva.
Jasper site ↗
AI marketing content platform with agents for end-to-end marketing workflows.
Draft this content in your brand voice with Jasper, then fact-check.
Copy.ai site ↗
GTM AI platform for automating copywriting and repetitive sales/marketing tasks.
Use Copy.ai to draft variations of this content.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
Related tasks
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