AI prompt to write LinkedIn posts for an agent
Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.
Below is a ready-to-copy prompt to write LinkedIn posts for an agent, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Canva, Jasper and Copy.ai) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Write 3 LinkedIn posts for an insurance agent: one lesson from a recent client situation (anonymized), one industry trend, one community shout-out. 120-180 words each. Educational, no guarantees or price claims; coverage depends on the policy.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Write 3 LinkedIn posts for an insurance agent: one lesson from a recent client situation (anonymized), one industry trend, one community shout-out. 120-180 words each. Educational, no guarantees or price claims; coverage depends on the policy.
What a good result looks like
Good LinkedIn posts sound like a professional sharing something useful: an anonymized lesson from a recent situation, a trend explained in plain terms and a community shout-out. Each is 120-180 words and ends with a question or soft invitation.
Common mistakes and watch-outs
Anonymize thoroughly; a 'recent client situation' must not be identifiable. Check any trend claim against a source, avoid guarantees, and follow your firm's social media and archiving rules. Drafts from Jasper or Copy.ai need your voice and a fact check.
How to adapt the prompt
Write for your audience (business owners, HR leaders, realtors). Canva can create a simple image for each post.
Post 1 (lesson): "A business owner I spoke with recently assumed his personal auto policy covered the van he uses for jobs. It's a common assumption. Business use can change what coverage you need. If you use a vehicle for work, it's worth a quick review. Coverage depends on the policy. What's one insurance question you've been meaning to ask?" Post 3 (community): "Big thanks to [Local Organization] for [Event]. Proud to support our neighbors in [Town]!"
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Canva, Jasper and Copy.ai as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Create social media posts for the agency.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Canva site ↗
Online design tool with AI features for social posts, flyers, presentations and video.
Design the graphic or carousel for this content in Canva.
Jasper site ↗
AI marketing content platform with agents for end-to-end marketing workflows.
Draft this content in your brand voice with Jasper, then fact-check.
Copy.ai site ↗
GTM AI platform for automating copywriting and repetitive sales/marketing tasks.
Use Copy.ai to draft variations of this content.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
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