AI prompt to write website landing page copy
Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.
Below is a ready-to-copy prompt to write website landing page copy, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Canva, Jasper and Copy.ai) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Write landing page copy for an insurance agency's 'Get a quote' page: headline, subhead, 3 benefits, FAQ (4 questions), and call to action. Educational, no guarantees or price claims; coverage depends on the policy.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Write landing page copy for an insurance agency's 'Get a quote' page: headline, subhead, 3 benefits, FAQ (4 questions), and call to action. Educational, no guarantees or price claims; coverage depends on the policy.
What a good result looks like
Good quote-page copy tells visitors what they'll get (help from a local agent, options explained), what to expect after submitting, and answers common questions so they feel comfortable filling in the form.
Common mistakes and watch-outs
Avoid 'cheapest', 'guaranteed savings' and instant-coverage claims, and make consent to contact a clear, separate checkbox. Make sure the promised response time is realistic. Drafts from Jasper or Copy.ai need checking for accuracy and your voice.
How to adapt the prompt
Write variations for auto, home and business quote pages, and ask for a shorter mobile version. Canva can create matching images.
Headline: Get a quote from a local agent in [Town] Subhead: Tell us a bit about you, and we'll explain your options in plain English. Benefits: - Options from several insurance companies - A real person who answers your questions - Help at claim time FAQ: - How long does it take? About [Minutes] minutes to fill in. - Will you call me? Only if you check the box below. - Is there any obligation? No. CTA: [Request My Quote] Coverage depends on the policy.
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Canva, Jasper and Copy.ai as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Design a quote intake questionnaire.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Canva site ↗
Online design tool with AI features for social posts, flyers, presentations and video.
Design the graphic or carousel for this content in Canva.
Jasper site ↗
AI marketing content platform with agents for end-to-end marketing workflows.
Draft this content in your brand voice with Jasper, then fact-check.
Copy.ai site ↗
GTM AI platform for automating copywriting and repetitive sales/marketing tasks.
Use Copy.ai to draft variations of this content.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
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