AI prompt to write an FAQ page for the agency website

Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.

Below is a ready-to-copy prompt to write an FAQ page for the agency website, a detailed version that asks you clarifying questions first, and 2 specialized AI tools (Tidio and Intercom Fin) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.

Try it in the search box ›

The prompt

Write 12 FAQ entries for an insurance agency website (quotes, claims, billing, changes, office hours). Short answers ending with how to reach us. Educational, no guarantees or price claims; coverage depends on the policy.

Detailed version (asks clarifying questions first)

Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team.

Task: Write 12 FAQ entries for an insurance agency website (quotes, claims, billing, changes, office hours). Short answers ending with how to reach us. Educational, no guarantees or price claims; coverage depends on the policy.

What a good result looks like

A good FAQ page answers the questions clients actually ask (how to get a quote, how to report a claim, how billing works, how to make changes, office hours) in a few sentences each, and every answer ends with how to reach you.

Common mistakes and watch-outs

Keep answers general; FAQs aren't the place for coverage promises. Make sure claims instructions don't send clients to the wrong number, and review the page whenever your hours or processes change. If the same answers power a chatbot (Tidio, Intercom Fin), keep both in sync.

How to adapt the prompt

Add questions specific to your agency (Spanish-speaking staff, after-hours help, lines you write), and ask for FAQ schema markup suggestions for your web developer.

EXAMPLE output (placeholder data, not a real client)

Q: How do I get a quote?
A: Call [Phone], use our quote form at [Link] or stop by [Address]. We'll ask a few questions and get back to you within [Timeframe].

Q: How do I report a claim?
A: Call your insurance company's claims line (on your ID card or policy), then let us know at [Phone].

Q: Can I change my policy online?
A: Some changes can be made at [Portal Link]; for others, call us at [Phone].

Q: What are your hours?
A: [Office Hours]. Call [Phone] or email [Email].

How to use it

Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Tidio and Intercom Fin as described below.
Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
Take the next step. Next, see: Add a chatbot to the agency website.

Best AI tools for this task

Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.

Tidio site ↗

Website chat with the Lyro AI agent for answering questions and capturing leads.

How to use it

Load the FAQ into Tidio's Lyro AI agent so it can answer visitors.

Intercom Fin site ↗

AI customer service agent for chat, email and voice support.

How to use it

Add the FAQ to Fin's knowledge sources.

Any AI assistant

ChatGPT Claude Google Gemini Microsoft Copilot

Paste the prompt above (short or detailed) into any of these.

Before you use it

No guarantees, price claims or misleading superlatives.
Run regulated content through your compliance process before publishing.
Have callers or chat users told they're talking to an AI where required, and make it easy to reach a person.
Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
Review every AI output for accuracy and compliance before you use it.

Was this page helpful?