AI prompt to make a short explainer video
Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.
Below is a ready-to-copy prompt to make a short explainer video, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Synthesia, Lumen5 and Descript) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Write a 45-second video script explaining 'What does renters insurance cover?' with a hook, 3 points, and a call to action. Note that coverage varies by policy.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Write a 45-second video script explaining 'What does renters insurance cover?' with a hook, 3 points, and a call to action. Note that coverage varies by policy.
What a good result looks like
A good 45-second script has a hook in the first three seconds, three quick points (belongings, liability, extra living costs) and a call to action, with a note on screen that coverage varies by policy.
Common mistakes and watch-outs
Don't promise coverage or quote prices, and include the disclaimer as on-screen text. If you use an AI avatar or voice (Synthesia, for example), disclose it where your platform requires. Get permission for any music or images.
How to adapt the prompt
Change the topic (deductibles, teen drivers, flood) and the platform format. Lumen5 can turn the script into a video; Descript helps edit your own recording.
[0-3s] Hook: "Your landlord's insurance doesn't cover your stuff." [3-15s] Point 1: "Renters insurance can help replace your belongings after a covered loss, like a fire." [15-27s] Point 2: "It can include liability if a guest is hurt in your place." [27-38s] Point 3: "And it may help pay for a hotel if you can't stay home after a covered loss." [38-45s] CTA: "Questions? Call [Agency Name] at [Phone]." On-screen: Coverage varies by policy.
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Synthesia, Lumen5 and Descript as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Create social media posts for the agency.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Synthesia site ↗
AI video platform for creating presenter-style explainer and training videos.
Paste the script into Synthesia and generate a presenter-style explainer video.
Lumen5 site ↗
AI video creation platform that turns text into short marketing videos.
Turn the blog post/script into a short video with Lumen5.
Descript site ↗
AI audio and video editor that edits media by editing the transcript.
Record yourself reading the script and edit by editing the transcript in Descript.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
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