AI prompt to plan Instagram Reels and short videos
Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.
Below is a ready-to-copy prompt to plan Instagram Reels and short videos, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Lumen5, Descript and Synthesia) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Give me 10 short-video ideas (Reels/TikTok/Shorts) for an insurance agency with a 3-second hook, the main point, and a call to action for each. Educational, no guarantees or price claims; coverage depends on the policy.
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Give me 10 short-video ideas (Reels/TikTok/Shorts) for an insurance agency with a 3-second hook, the main point, and a call to action for each. Educational, no guarantees or price claims; coverage depends on the policy.
What a good result looks like
Good short-video ideas each have a three-second hook that stops scrolling, one simple point and a call to action. They mix myths, quick tips and behind-the-scenes moments, so the feed isn't all coverage lectures.
Common mistakes and watch-outs
Avoid price claims and coverage promises, and add 'coverage depends on the policy' in captions. Get permission before filming clients or staff, and use licensed music. AI avatar tools such as Synthesia need disclosure where platforms require it.
How to adapt the prompt
Tie ideas to seasons and your town, and ask for captions and hashtags for each. Lumen5 or Descript can help produce and edit the clips.
1. Hook: "Your car insurance might not cover this..." Point: personal items stolen from a car are often a home or renters claim. CTA: "Questions? Link in bio." 2. Hook: "What does 100/300/100 mean?" Point: decode liability limits in 20 seconds. CTA: "Want us to check yours?" 3. Hook: "A day at a small insurance agency" Point: behind the scenes with the team. CTA: "Say hi at [Address]." Caption note: Coverage depends on the policy.
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Lumen5, Descript and Synthesia as described below.
- Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
- Take the next step. Next, see: Make a short explainer video.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Lumen5 site ↗
AI video creation platform that turns text into short marketing videos.
Turn one idea into a short video with Lumen5.
Descript site ↗
AI audio and video editor that edits media by editing the transcript.
Record and edit the Reel by editing the transcript in Descript.
Synthesia site ↗
AI video platform for creating presenter-style explainer and training videos.
Create a presenter-style explainer clip in Synthesia.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- No guarantees, price claims or misleading superlatives.
- Run regulated content through your compliance process before publishing.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
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