AI prompt to post updates to Google Business Profile

Consistent, helpful content keeps an agency visible in its community and builds trust before anyone needs a quote. AI drafts posts, emails, videos and web copy quickly, so an agent can publish regularly without a marketing team.

Below is a ready-to-copy prompt to post updates to Google Business Profile, a detailed version that asks you clarifying questions first, and 2 specialized AI tools (Birdeye and Canva) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.

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The prompt

Write 6 short Google Business Profile posts for an insurance agency (office hours, seasonal tips, community event, 'ask us about'), each under 80 words with a call to action.

Detailed version (asks clarifying questions first)

Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the audience, the channel and your agency's voice). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team.

Task: Write 6 short Google Business Profile posts for an insurance agency (office hours, seasonal tips, community event, 'ask us about'), each under 80 words with a call to action.

What a good result looks like

Good profile posts are short (under 80 words), local and useful: office hours updates, a seasonal tip, a community event and an 'ask us about' post. Each ends with a call to action that matches a button, such as Call or Learn more.

Common mistakes and watch-outs

Avoid price claims and coverage promises, and follow Google's content policies. Don't post client photos or stories without written permission. Tools like Birdeye can schedule posts; Canva can make images.

How to adapt the prompt

Tie posts to your town's events and seasons, and post consistently. Ask for a matching image idea for each post.

EXAMPLE output (placeholder data, not a real client)

1. Hours: "We're open [Holiday Hours] this week. Need help? Call [Phone]."

2. Seasonal tip: "Before winter, check your gutters and know where your main water shutoff is. Questions about your coverage? Call us."

3. Community: "We're cheering on the [Team Name] this Saturday at [Field]. Come say hi!"

4. Ask us about: "Wondering if you need umbrella coverage? Ask us. Coverage depends on the policy. Learn more: [Link]"

How to use it

Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
Add your details. Add the details for your situation (line of business, audience, tone). Keep it de-identified; never paste client personal information.
Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Birdeye and Canva as described below.
Review before you use it. No guarantees, price claims or misleading superlatives. Check every fact, name and number yourself.
Take the next step. Next, see: Create social media posts for the agency.

Best AI tools for this task

Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.

Birdeye site ↗

AI review management platform, with AI tools for listings and social for local businesses.

How to use it

Use Birdeye's AI listings tools to keep your Google listing details current and publish the updates.

Canva site ↗

Online design tool with AI features for social posts, flyers, presentations and video.

How to use it

Create matching images for the Google Business Profile posts.

Any AI assistant

ChatGPT Claude Google Gemini Microsoft Copilot

Paste the prompt above (short or detailed) into any of these.

Before you use it

No guarantees, price claims or misleading superlatives.
Run regulated content through your compliance process before publishing.
Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
Review every AI output for accuracy and compliance before you use it.

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