AI tools to check insurance marketing content for compliance
Guarantees, superlatives and missing disclosures are common reasons marketing gets sent back by compliance. An AI pre-check catches risky wording before you submit. It is a pre-check only; final approval still comes from your compliance process.
Below is a ready-to-copy prompt to check marketing content for compliance, a detailed version that asks you clarifying questions first, and 3 specialized AI tools (Saifr, Red Oak Compliance and FMG (FMG Suite)) with instructions for this task. It also works in ChatGPT, Claude, Gemini or Copilot.
The prompt
Review this draft marketing post for language that could be misleading for an insurance/annuity audience (guarantees, superlatives, missing disclosures, implied returns). List each issue and suggest compliant rewording. This is a pre-check, not a final compliance approval. Draft: [paste]
Detailed version (asks clarifying questions first)
Act as an experienced assistant to a licensed insurance agent. Before answering, ask me up to 3 clarifying questions (the type of content or record, the audience, and the rules you must follow). Then complete this task, and finish with a short checklist of statements I should verify with my compliance team. Task: Review this draft marketing post for language that could be misleading for an insurance/annuity audience (guarantees, superlatives, missing disclosures, implied returns). List each issue and suggest compliant rewording. This is a pre-check, not a final compliance approval. Draft: [paste]
What a good result looks like
A good pre-check lists each risky phrase, explains why it might be a problem (a guarantee, a superlative, an implied return or a missing disclosure) and suggests compliant rewording. It is clearly labeled as a pre-check, so the draft still goes through your normal compliance approval.
Common mistakes and watch-outs
Don't treat an AI pre-check as approval; it can miss issues and it doesn't know your carrier's, broker-dealer's or state's specific rules. Watch for annuity and life language that implies returns or 'risk-free' growth. Keep the approved version and approval record as your firm requires.
How to adapt the prompt
Tell the AI the product type (P&C, life, annuity, Medicare) and the channel (social post, email, flyer, website), since rules differ. Paste your firm's own list of banned phrases into the prompt so the check uses your standards. Specialized tools like Saifr or Red Oak fit agencies that review a lot of content.
Pre-check results (not a compliance approval) 1. "Guaranteed to save you money" Issue: savings guarantee. Suggested: "We'll review your options to look for savings." 2. "The best annuity for retirees" Issue: superlative and implied suitability. Suggested: "Annuities can be one option for retirement income; talk with us about whether one fits your needs." 3. Missing disclosure Issue: no [Required Disclosure] placeholder for product terms.
How to use it
- Copy the prompt. Copy the short prompt above, or the detailed version if you want the AI to ask clarifying questions first.
- Fill in the placeholders. Replace [paste] with your own details. Use placeholders or de-identified details; never paste client personal information.
- Run it in the right tool. Paste it into ChatGPT, Claude, Gemini or Copilot, or use Saifr, Red Oak Compliance and FMG (FMG Suite) as described below.
- Review before you use it. An AI review is a pre-check, not a compliance approval. Check every fact, name and number yourself.
- Take the next step. Next, see: Add proper disclaimers to marketing.
Best AI tools for this task
Specialized tools first, ordered by fit for this task (never by payout), then any general AI assistant.
Saifr site ↗
AI compliance tool for reviewing marketing content in regulated financial services.
Run your draft (social post, flyer, email or client explanation) through Saifr to flag risky language before submitting it for compliance approval.
Red Oak Compliance site ↗
AI-powered advertising review and communications compliance for financial firms.
Submit the finished piece (ad, email or client handout) through Red Oak's review workflow for compliance approval.
FMG (FMG Suite) site ↗
Digital marketing and compliant texting suite for financial professionals.
Start from FMG's marketing content and use its compliant texting for client communication.
Any AI assistant
ChatGPT Claude Google Gemini Microsoft Copilot
Paste the prompt above (short or detailed) into any of these.
Before you use it
- An AI review is a pre-check, not a compliance approval.
- Follow your state, carrier and broker-dealer rules for record keeping and approvals.
- Never paste client personal information (names, policy numbers, health or financial details) into AI tools your agency hasn't approved.
- Review every AI output for accuracy and compliance before you use it.
Related tasks
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